We believe that every human being is unique and different from others. It may seem like a trivial statement, but today it is more valid than ever. Today people shape their own cultures through social networks as an open door to the world. This is why we coined Social Subcultures, to define digital communities of people with their own aesthetics, beliefs and attitudes. We connect to the digital territories they live in, study their behaviors and intercept the resulting trends in the bud, in order to help brands make a distinctive contribution to their lives.