— Client
Dirty Mondays
— Services
Events
Collaborations
Dirty Mondays x Bacardí
We faced a challenge: how to match Dirty Mondays and Bacardí common values and targets by creating complementary expertise? The answer was Dirty Mondays x Bacardí Summer Tour 2016: 10 events, 6 regions, 3 months.
the Project
This project was born from the collaboration and the will of two brands to come together to achieve their goals. Bacardí’s problem was the low budget to create an experience in line with the brand values for the strategic target. While for Dirty Mondays the problem was the fact of having too local relationships to expand the awareness and consideration of the brand beyond Milan and its surroundings.
Win-win collabo
The result were 10 fun-filled events all ended up with win-win outcomes. Bacardí supported Dirty mondays on radio continuously through the project and reinforced its positioning. While Dirty Mondays worked as a media partner and guaranteed Bacardí’s visibility on the community in affinity with its brand.
D WORLD
To reinforce the project and make it visible and accessible to as many people as possible, we realized an app to make people subscribe to the events and get promotions.
IN NUMBERS
IN NUMBERS
+1M
CONTACTS REACHED
+500.000 people involved
1 movie icon
27K fliers distributed
+2.000 Ceres beers drunk
+4.200KM travelled
16
PRODUCTIONS
9 Dirty Mondays parties
1 private party
1 official video
1 official album
1 official app
3 street stories
10
PARTNERS INVOLVED
/ Bacardí
/ Ceres
/ RedBull
/ Virgin Radio
/ Bay Fest
/ Dabout
/ C.Ink Tattoo
/ Rupi’s Porto Pollo
/ Lags
/ Rusty Garage Milano