Fabbrica in Pedavena
Social Media Managing
Fabbrica in Pedavena Social
Through a structured Editorial Plan we tried to tell the brand’s story with creativity and good narrative. The challenge is always seeking for content people want to read, interact with, and share with a strong focus on client’s values and the correct tone of voice.
We combined a good research in Fabbrica in Pedavena’s archives and ad hoc photo shoots in their brewery to visually give life to their products and business, paying attention to details that were fundamental for them, such as the authenticity of the ingredients or the tools used for production. We then built an Editorial Plan that enhanced all these elements.