Listening to the online conversations of Jameson’s audience we narrowed their musical tastes to Italian indie music. Going even deeper we identified the street pop genre and the artist Frah Quintale, closely connected to Milan and the Jameson neighborhoods in the city.

We took care of the organization and production of Frah Quintale’s streaming concert and through the interview with the artist we focused the storytelling of the event on themes close to Jameson: neighborhoods, communities and clubs. We also managed both Jameson’s and Frah Quintale’s paid and organic social content strategy to drive people to the event.