Video Content Production
Jameson asked us for a social campaign with lead acquisition and awareness objectives, to maximize smooth connections in neighborhoods and promote the Jameson Passport.
We focused on what prevents the target from going out at night and connecting with other people. We have identified group chats on WhatsApp as a place where plans with friends are made and very often come undone.
Based on this insight, we have developed the storytelling of a video campaign in which a group of friends is unable to organize their night out, but luckily there is Jameson who, thanks to the passport, comes to their aid.