Social Media Managing
We developed a strategic plan to better communicate the core values of the brand. The challenge was to express them streams of particular interest for the target audience.
We meet our
We worked on how to bring out the concept of community with neighborhood realities, especially with bars, as for the brand it is a fundamental point to support them and give them more and more visibility. So several columns focused on bars were born. Like the How To Cocktails that are contents created with neighborhood bartenders in which they show their mixology skills, or the Family Shots which are short interviews with the bar owners, or also Jameson Tunes, a set of playlists created by the bars that you can listen to anytime sipping a drink with Jameson.
HOW TO COCKTAIL
Neighborhood bar owners reveal classic or innovative recipes, but all based on Jameson to promote themselves and promote their venue and bring people to taste Jameson.
JGL FIRST TIME
The fear of the unknown affects even the most daring when they have to face an experience for the first time, once overcome, everything becomes simple and we enjoy it. The same goes for the JGL as well. Why? taste that’s why.
Jameson got to know the neighborhood bartenders in depth, what they like, what is their secret to always being connected to people.
PLACE TO TASTE
A journey through the realities of the neighborhood, from the historic shop to the most avant-garde venue. All different but united by passion, conviviality and the neighborhood routine, values they share with Jameson.
Bartenders compete to prepare the aperitif that best matches with JGL.
In addition to drinks in a bar, the music is essential. Jameson reveals playlists of neighborhood bars to people to recreate that unmistakable bar counter atmosphere at home.